Paid Media & Performance Funnels Built for Predictable Growth
Full-funnel media buying across Google Ads, Meta Ads, Microsoft/Bing Ads, Amazon Ads, TikTok, and LinkedIn — coupled with Shopify & WooCommerce store optimization, creative A/B testing, and GA4/GTM tracking setup.
Meta & TikTok Ads Scaling
Structuring Meta Advantage+ campaigns, Instagram Ads, Dynamic Creative Testing (DCT), and TikTok Spark video ads to scale spend profitably.
- Dynamic Creative Testing (DCT)
- Target CPA & Cost Cap Management
- Audience Segmentation & Retargeting
Google & Microsoft / Bing Ads
Capturing high-intent commercial search traffic through precision Google Search, Performance Max, and Microsoft/Bing Advertising campaigns.
- High-Intent Search Match Structuring
- Negative Keyword Waste Pruning
- Performance Max & Feed Optimization
Amazon Ads & Listing Optimization
Driving e-commerce sales via Amazon Sponsored Products, Sponsored Brands, and listing backend search term optimization to maximize sales velocity.
- Amazon Sponsored Products & Brands
- Amazon ASIN & Keyword Research
- Advertising Cost of Sales (ACOS) Control
Shopify & WooCommerce Funnel CRO
Optimizing Shopify and WooCommerce store product pages, collection layouts, bundle offers, and checkout flows to increase conversion rates and AOV.
- Shopify & Woo Store Flow Optimization
- A/B Copy, Headline & Hook Testing
- Product Bundle & Checkout Tuning
GA4, GTM & Tracking Telemetry
End-to-end tracking configuration with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel / CAPI, and Looker Studio dashboards.
- GA4 Custom Events & Conversions
- Google Tag Manager Triggers & Variables
- Looker Studio Live Dashboards
Multi-Channel Growth Strategy
Cross-platform media planning, budget allocation across Google, Meta, Amazon, and Bing, and continuous performance reviews to maintain target ROAS.
- Cross-Channel Budget Modeling
- Bid & Budget Optimization
- Transparent Weekly Reporting
Flexible, High-Value Collaboration Tiers
Select the engagement structure that aligns with your current advertising budget and growth stage.
Paid Media Audit Sprint
Ideal for brands wanting an in-depth audit of Google Ads, Meta Ads, or Amazon accounts, GA4/GTM tracking health, and an actionable 90-day scaling roadmap.
- ✓ Full Ad Account & Campaign Structure Audit
- ✓ GA4, GTM & Conversion Tracking Health Check
- ✓ Keyword Intent & Search Term Waste Analysis
- ✓ Shopify/WooCommerce Product Page Review
- ✓ Actionable 90-Day Scaling Blueprint
Full-Funnel Campaign Partner
Comprehensive day-to-day media buying across Google, Meta, Bing, and Amazon — paired with continuous creative testing and store CRO.
- ✓ Hands-on Media Buying (Google, Meta, Bing, Amazon)
- ✓ Continuous Creative & Copy Testing
- ✓ Shopify & WooCommerce Store Funnel Tuning
- ✓ GA4 & Google Tag Manager Event Tracking
- ✓ Live Looker Studio Dashboards & Weekly Syncs
Multi-Channel Growth Advisory
For established businesses seeking ongoing strategic guidance on multi-channel budget allocation, tracking setup, and campaign structure.
- ✓ Cross-Platform Media Budget Modeling
- ✓ Multi-Channel Audience Strategy
- ✓ GA4 & GTM Architecture Review
- ✓ Performance Troubleshooting & Bid Strategy
- ✓ Bi-Weekly Strategy Sync & Direct Advisory
Frequently Asked Questions
Common questions regarding my paid media management and growth advisory services.
I manage campaigns for growing brands and businesses spending anywhere from £1,500/month to £50,000+/month across Google, Meta, Amazon, and Microsoft Ads, tailoring bidding strategies to maximize budget efficiency.
You work directly with a dedicated paid media specialist who builds, optimizes, and manages your campaigns personally — ensuring direct communication, fast iteration, and deep accountability.
Onboarding typically takes 3 to 5 business days. During this period, I review historical campaign data, verify GA4 and GTM conversion tracking, set up negative keyword lists, and structure the initial campaign architecture.
My core channels include Google Ads (Search & Performance Max), Meta Ads (Facebook & Instagram), Microsoft Advertising / Bing Ads, Amazon Ads (Sponsored Products & Brands), TikTok Ads, and LinkedIn Ads — integrated with Shopify, WooCommerce, and GA4.
You get access to a live Looker Studio performance dashboard tracking real-time ROAS, CPA, and revenue metrics, supplemented with regular communication updates and scheduled strategy review calls.