Data-Led Media Buying. Full-Funnel Growth. Measurable ROI.
I’m Keval Sankaliya, a Performance Marketing Specialist and Paid Media Growth Strategist with hands-on expertise managing multi-channel paid acquisition across Google Ads, Meta (Facebook & Instagram), Microsoft/Bing Ads, Amazon Ads, TikTok, and LinkedIn.
With a background in Commerce and Financial Analytics, I treat every advertising dollar with commercial discipline — optimizing for true cost-per-acquisition (CPA), return on ad spend (ROAS), and cashflow revenue rather than vanity metrics. By unifying creative iteration, audience segmentation, and rigorous GA4/GTM conversion tracking, I help e-commerce stores and B2B businesses build predictable customer acquisition engines.
The 3 Core Pillars of My Media Buying
Commercial Intent & Targeting
Isolating high-intent search queries and structuring granular audience segments to ensure ad budget reaches active buyers.
Systematic Creative & Copy Testing
Rotating fresh visual hooks, headlines, and benefit angles weekly to beat ad fatigue and lower blended acquisition costs.
End-to-End Tracking & Attribution
Airtight telemetry via Google Analytics 4, GTM triggers, and Meta Pixel to provide 100% transparent performance data.
My Performance Tech & Attribution Stack
The multi-platform paid media and tracking stack I deploy to ensure precision targeting, store conversion growth, and transparent reporting.
Professional Experience & Milestones
A chronological overview of my specialized focus in full-funnel performance marketing and paid media optimization.
Performance Marketing Specialist & Paid Media Strategist
Present FocusManaging full-funnel paid media campaigns across Google Ads (Search & PMax), Meta Ads, Microsoft Advertising, and Amazon Ads. Scaling e-commerce store revenue to £100k+/month and delivering 500+ qualified monthly B2B leads through data-backed bidding, dynamic creative testing, and GA4/GTM tracking architecture.
Digital Marketing Specialist & Funnel Optimization
Multi-Channel MediaManaged multi-channel paid acquisition funnels across Meta, TikTok, LinkedIn, and Pinterest. Conducted structured A/B creative testing, reduced cost-per-acquisition (CPA), configured custom GA4 event tracking, and built Looker Studio dashboards for stakeholder reporting.
Commercial & Financial Analytics Foundation
Accounting & FinanceBachelor of Commerce in Accounting & Finance. Developed a strong mathematical foundation in unit economics, margin calculation, and cost-efficiency analysis — translating directly into disciplined media buying and profitable advertising spend allocation.
Boutique Senior Expertise vs. Traditional Agencies
Why high-growth founders prefer direct collaboration with an experienced growth director.
The Bloated Model
- × Pitched by seasoned executives, then handed off to junior coordinators.
- × Generic ad templates and cookie-cutter audience targeting with no differentiation.
- × Locked into rigid 6 to 12-month retainers regardless of actual performance.
- × Slow turnaround times: 2 weeks just to get a single creative change live.
The Keval Sankaliya Model
- ✓ 100% direct senior execution — I personally strategize, build, and optimize your campaigns.
- ✓ High-velocity creative iteration: 10-15 custom hook variations tested weekly.
- ✓ Flexible 90-day growth sprints aligned strictly with your contribution margin goals.
- ✓ Real-time Slack communications and transparent live dashboards.