Scaling E-Commerce & B2B Brands With Data-Backed Paid Media Strategy.
I manage high-intent acquisition campaigns across Google Ads, Meta (Facebook & Instagram), Microsoft/Bing Ads, Amazon Ads, TikTok, and LinkedIn — built for measurable ROI, Shopify & WooCommerce revenue growth, and full tracking accuracy.
Data-Backed Performance Marketing Strategy
Effective media buying combines systematic creative testing, high-intent audience segmentation, friction-free store funnels, and verified tracking telemetry.
Paid Social Scaling
Meta Advantage+ campaigns, Instagram Ads, TikTok Spark Ads, and Pinterest funnels structured to find winning creative angles and scale sustainably.
- Dynamic Creative Testing (DCT)
- Audience Segmentation & Retargeting
- Target CPA & ROAS Bid Strategy
Search & Marketplace Ads
Capturing high-intent buyers via Google Search, Performance Max, Microsoft/Bing Ads, and Amazon Sponsored Products & Brands.
- High-Intent Keyword Isolation
- Amazon Sponsored Products & Listing Feeds
- Negative Keyword Waste Elimination
E-Commerce & Funnel CRO
Optimizing Shopify and WooCommerce store journeys, landing page conversion rates, product bundles, and checkout flows to lift average order value.
- Shopify & WooCommerce Funnel Optimization
- Continuous A/B Copy & Headline Testing
- Cart Abandonment & Retargeting Flows
Tracking & Attribution
Full-funnel analytics integration with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel / CAPI, and Looker Studio dashboards.
- GA4 Custom Events & Conversion Setup
- GTM Triggers & Enhanced Conversions
- Looker Studio Performance Dashboards
Practical Paid Media Frameworks
Scaling E-Commerce Store Revenue to £100k+/Month
Implemented Dynamic Creative Testing on Meta paired with Google Shopping & Performance Max, optimizing product catalog feeds and reducing CPA.
Generating 500+ Qualified Monthly B2B Inquiries
Restructured Google Search intent match types, pruned search term waste with negative lists, and built high-converting landing page lead forms.
Expanding Cross-Channel Marketplace Acquisition
Combined Amazon Sponsored Products advertising with Bing Search and TikTok Spark Ads to unlock diversified customer acquisition channels.
The 4-Stage Performance Framework
A structured, repeatable methodology designed to maximize advertising efficiency, eliminate budget waste, and scale profitably.
Account Audit & Tracking Setup
Auditing ad account structure, conversion tracking health in GA4 and GTM, keyword intent, and search term waste to establish clear baseline data.
Creative & Audience Testing
Structuring Dynamic Creative Tests (DCT) across distinct visual hooks and copy angles paired with segmented audience testing.
Budget Scaling & Bid Optimization
Scaling proven ad sets and search campaigns using target CPA and ROAS bidding strategies while maintaining target efficiency metrics.
Retargeting & Store Funnel CRO
Optimizing Shopify/WooCommerce product pages, multi-touch retargeting funnels, and Looker Studio dashboard reporting.
Performance Marketing Approach
The core methodologies that guide every paid media campaign and client engagement.
Let's Audit Your Paid Media & Scaling Strategy
Book a complimentary 30-minute growth strategy audit. We will review your Google Ads, Meta Ads, Amazon Ads, or store conversion funnels together.