In-Depth Case Studies & Growth Teardowns
Transparent, data-backed breakdowns of how I scaled revenue, slashed acquisition costs, and fixed broken funnels across multiple verticals.
Scaling E-Commerce Store Revenue to £100k+/Month
Implemented Dynamic Creative Testing on Meta paired with Google Shopping and Performance Max, optimizing Shopify product feeds and stabilizing acquisition costs.
Generating 500+ Qualified Monthly B2B Inquiries
Eliminated wasted search budget through strict negative keyword lists, isolated high-intent search match types, and built high-converting lead capture forms.
Expanding Cross-Channel Marketplace Acquisition
Scaled Amazon Sponsored Products and Sponsored Brands campaigns alongside Microsoft/Bing Ads to capture diversified commercial shopping intent.
Patient Consultation & Appointment Booking Funnel
Structured localized high-intent search campaigns for specialized treatments, paired with fast-loading mobile consultation request pages and call tracking.
Full-Funnel Travel Booking & Experience Acquisition
Deployed Google Performance Max and TikTok video ad formats showcasing travel packages, supported by abandoned checkout retargeting flows.
Direct-to-Consumer Wellness Scaling & Retention
Restructured product bundle offerings in Shopify/WooCommerce, introduced dynamic retargeting flows for past cart abandoners, and tested ad copy angles.